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The most difficult part of integrating social networks within an organization, one that corresponds to the same company, as I had never been accustomed to socializing so directly with customers and suppliers, and much less with their employees. For all the above and knowing the current situation of many companies in relation to social networks, we present a series of key tips that have enabled other organizations (including SMEs) to incorporate Social Media in their business models successfully, and have helped them adapt from the beginning, the new integration scenarios social networks within their organizational structures.12 tips that every company that is considered 2.0 to follow:
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One. – Put aside the anonymity:
The Company cannot and should continue to act in corporate name when it comes to social networking, the reason is very simple: there are social networking conversations, and behind every conversation, people.
Corporatism and always carries anonymity is not well in the Red, because people do not want to talk to “things” but with others, and above all, they want to “see the face” of their partners. That’s why business profiles that work best are those that are somehow “humanized”.
Two. – Talk “to you” :There is a phrase first heard of @ JoseErre , and are taking more and more strength in the network, as it explains a bit how it is changing communication within Internet: “Talking ‘you’ in social networks has almost become a spelling error. ”
Communication in networks social has become very colloquial, somewhat “close” and nothing formal, but without losing the logical respect between people that establish conversation. Following this rule means to “get” to audiences that interest us.
Three. – Be transparent :In business terms, “transparent” means open and from the information that is not trying to hide what surely will end up knowing, not mask internal problems of the company and above all, using the same social networks that employees use to show that transparency.
There is no middle ground for transparency in an organization, or it is clear or not.
There is nothing I appreciate more the employees of a company as well as their customers and related content that ending result and lose helpful in every way. For a content can add value, must fulfill three characteristics: it is interesting, you have some sort of practical and results in the acquisition of knowledge.
To achieve this goal, it is necessary to “step into the shoes” of our audience, so you can understand what they really need.
Courtesy Respect 2.0:
There are a number of unwritten rules that must be followed within communication networks social , and are focused on the attitude that people are waiting while the other users of the Network These rules are based on three pillars. The transparency, respect and common sense maximization. Since its monitoring results in better communication between users and the optimization of the relations arising from the different relationships that are conducted on each platform.
The organizations have for years following an outdated paradigm based on the concealment of errors, thinking it makes them weak display, when in fact, recognize the fact, especially publicly in networking social, makes them look stronger in the face their audiences, because it sends a clear message to internal and external audiences: “we recognize when we are wrong and we are willing to improve” and that message is very well perceived from the outside.
July. – Protect the confidentiality: Being transparent does not mean telling “everyone” so you cannot tell, really means knowing how to keep “low key” sensitive aspects of the company, especially those that could be used by competitors.
So it’s important to let everyone in the organization and information and there are aspects of the business that cannot be disclosed publicly and that social networks are perhaps the most audience that exists. This is only achieved with training sessions that teach the scope of the network and how they should be treated the information is not public domain.
Most people have scattered knowledge of the effective use of social networks, in fact many of them are still using their own social media profiles close and personal, and had never thought that such networks could have a job that allows use increase, for example, productivity in the workplace. This ignorance of the potential of the Web can only be saved with proper training within the same company, which will shed light on many aspects that most people do not know.
Integrating traditional functions:
The key to all employees to realize the usefulness of the network in a dynamic work is to integrate certain functions involving the use of social networks within their own that are already developed, i.e. that employees feel that into your schedule work can use the Web to help productivity and delivering value to their tasks within the company, and this requires rewriting again the “job description” of employees who are directly affected by the use of the Network Conduct analysis of monitoring Web use internally :
You need to have the “pulse” of what happens internally in the company on the use of the Web is the only way to know if employees are using this resource in an optimal way, and therefore whether the investment has Indeed the company is having the impact specified in the initial objectives. It is therefore important to have a monitoring tool or instead engage the services “outsourcing “specialists ” online sentiment , “so you can have enough information to allow us to make decisions, correct deviations, to emphasize any department or provide training where necessary.
Draft rules and procedures for the effective use of the Network. Actually, this should not represent the complete wording of new textbooks, but rather do what they are already doing a lot of business, which is the modification of these manuals (existing) on the use of Internet in the company. This is to define standards for the use of social networks like Facebook, Zinzzchat and Twitter based on the use the company has decided to implement. The key in this regard, is that you can make in the previous test that can measure if employees have learned the risks and benefits of using social networks from work environments.
Note to middle managers:
In companies always tend to focus on “the poles” when implementing any strategy, that is, in senior management and employees. But the reality is that middle managers (supervisors, coordinators and the like) are most affected when integrating social networking in the enterprise, because they must deal directly with the consequences and mindset changes that integration generates.
Therefore it is very important that before you say “no” actions are taken apart with this group of people, so they can understand their important role once allowed the use of social networks among its employees. Final note: Of course there are more aspects to consider when deciding to turn our company into an organization 2.0, but is likely to be started by the previous twelve for better results in the short term.
Angelica is the founder & CEO of Creative Media Studio INC, a Social Media agency, as well as Creativemedia.com. You can contact her on LinkedIn, Google+, or Twitter.If you would like to write for Method2Earn, check our submission guidelines.